Kristine Steuart is CEO and co-founder of Allocadia, an enterprise cloud software company that helps marketers plan and measure their return on marketing investment. After years of experiencing the pain of managing global marketing spend as a marketing professional in the Vancouver technology community, Kristine and her twin sister Katherine Berry, co-founded Allocadia in 2010. In December 2015 Allocadia announced a Series B financing for CAD$22m, bringing the company’s total funding to CAD$30m. Inspired with the belief that there had to be a better way, Kristine has led Allocadia from a bootstrapped start up with a handful of customers to a global organization with more than 150 enterprise customers including VMware, Arc’teryx and Charles Schwab, thousands of users worldwide, and billions of dollars in marketing spend managed in their software. Allocadia also partners with marketing cloud leaders including Oracle and IBM Marketing Cloud. Her experience as a woman executive in technology has inspired her to mentor and support fellow women tech entrepreneurs, and she is a regular speaker at various local and global events. Kristine was recently named among the Top Forty Under 40 by Business in Vancouver and the Top 10 Women in Tech to Watch in 2015 by inc. magazine. Allocadia has also received recognition as one of the Top 100 Tech Companies in BC by BIV, received the 2014 Technology Innovation Award from Ventana Research, was awarded the 2015 Gartner Cool Vendor for CRM Marketing Applications, and was named a 2016 Technology Impact Awards finalist in the category of Emerging Company of the Year.