The premise of this book by Jake Knapp and John Zeratsky is that organizations can ‘sprint’ through a five-day process for answering business questions through design, prototyping, and testing ideas with customers. It is designed to shorten a typical design process that would have excessive debates and development cycles. It aims to get data from a realistic prototype and customer reactions before making expensive commitments and spending significant time to launch a minimal product (without knowing if the idea is any good).
Day 1: Map and define the problem; brainstorming
Day 2: Individual sketching out of potential solutions, competitors solutions.
Day 3: Critiquing of sketches, creation of storyboard that outlines customer exposure to product and other aspects of user experience.
Day 4: Assign tasks to build up mock-up/prototype. Does not need to be fully functional but should look enough like it is that customers can provide feedback.
Day 5: Bring in recruited test customers. Interview test customers, while rest of team observes customer reactions remotely. Goal is to observe reaction rather than listen to feedback for more honest insight into patterns of what customers care about, what works, what doesn’t etc.
- Business Process,